10. Thailand Relational Report: Subject-Related Search Interest -to- Online Content

This report analyzes the relationships between volume and sentiment changes in key indicator-related online content and changes in the relative popularity of country-based key indicator searches. The framework and supporting analysis contained within this report present a structured method for understanding the strategic-level relationships between user interest (searches) and eventual news and content posts.

The report includes a matrix-based cross-examination of all possible pairings from the below list.

User Search/Interest

• Society Related Search Interest
• Political Related Search Interest
• General Intelligence Related Search Interest
• Intl. Relations Related Search Interest
• Health Related Search Interest
• Environment Related Search Interest
• Economic Related Search Interest
• Military/Defense Related Search Interest

Online Content

• Society Related Online Content & Postings
• Political Related Online Content & Postings
• General Intelligence Related Online Content & Postings
• Intl. Relations Related Online Content & Postings
• Health Related Online Content & Postings
• Environment Related Online Content & Postings
• Economic Related Online Content & Postings
• Military/Defense Related Online Content & Postings

Understanding the relationship between user topic interest and online postings can help further understand the transference from interest to action. These connections represent both opportunities and potential threats to the country’s prosperity and national security. With this understanding, Statistical Correlation Analysis of search interests has emerged as an important strategic priority for policymakers, analysts, and other professionals assisting with national strategic initiatives.